Launched by the non-profit Institute for Sustainable Communication (ISC), ECO360 TRUST has the simple but ambitious agenda of helping college students, the next generation of communication leaders, foster constructive change through sustainability principles. They want to improve communication practices for future generations by making current media more economically viable, environmentally restorative, and socially constructive. Put into action, ECO360 TRUST is transforming global media supply chains, creating green jobs, contributing to the economy, and supporting education through their college scholarship funding. And they're doing it with t-shirts.
ECO360 TRUST redesigned the supply chain of a product with univeral appeal and turned it into a comfortable, portable form of advertising. Their message is embodied in each light weight, e360t shirt that is custom designed for groups, corporations, organizations, or individuals. Each time a person puts on one of these t-shirts, they're spreading a message of sustainability and becoming part of the solution.
The e360t shirts are manufactured and sewn in US factories that not only create jobs and provide a living for Americans, but do so under conditions that respect human rights, safety, and labor standards. The social justice benefits are not undermined by environmental irresponsibility, either: e360t shirts are zero impact. Each e360t shirt is made from 100 percent recycled PET plastic and prevents 3 soda or water bottles from going into a landfill or ending up in the ocean. No fresh water is used to grow cotton or dye fabrics for the e360t shirts, and ECO360 TRUST reduces waste by using digital printing and fewer materials.
ECO360 TRUST truly puts sustainability principles into practice with its education funding. E360t shirts are purchased through tax-deductible donations that help academically-promising, low-income students pay for college tuition. Their micro scholarships provide between $500 and $1200 to each ISC student, who then receives learning and mentoring in media, communications, and technology; as well as hands-on experience working on e360t shirt design and supply.
One e360t shirt provides innumerable environmental, economic, and educational benefits. They also show people how they can be eco-friendly in multiple ways with little effort and simple gestures. Can you say the same about the shirt you're wearing?
